In the period of recovery following World War II, a combination of circumstances provided an impetus to international travel.
Among the important contributing factors were the growing number of people in employment, the increase in real disposable incomes and available leisure time, and changing social attitudes towards leisure and work.
These factors combined to stimulate the latent demand for foreign travel and holidays. The emergence of specialist tour operators who organized inclusive holidays by purchasing transport, accommodation, and related services and selling these at a single price, brought foreign holidays within the price-range of a new and growing group of consumers.
The “package” or “inclusive” tour democratized travel in Europe; foreign holidays were no longer the preserve of the affluent and socially elite classes.
No comments:
Post a Comment