Ecotourism now has become a product which has great demand from tourists all over the world. As a result, industry and governments, on the other hand, concentrate more on ecotourism as a product which has a potential market, whereby the image of a unique or pristine natural environment appeals to a growing sector of the international tourism market.
Tourists specially from european countries prefer to see the environment rather than commercial cities. The serene atmosphere cannot be found in the cities from which the most tourists are coming from.
In the present scenario, from a marketing perspective, ecotourism is sold as a specialty product, appealing largely to an up market, highly educated, and affluent traveler. Ecotourism, thus interpreted, may be ecologically based but is not always ecologically sound.
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