During the past main products were a package beach holidays attracting low cost low value tourists and market segments.
Current industry strategy has been changed and is now focusing on value addition by catering to rich markets and offering specialized products such as ecotourism, meetings, incentive travel, conventions , exhibitions adventure, Ayurveda and Spa tourism etc.
Substantial investment has also been made in recent years to resort hotels and hotel industry catering to tourists from european countries.
Current industry strategy has been changed and is now focusing on value addition by catering to rich markets and offering specialized products such as ecotourism, meetings, incentive travel, conventions , exhibitions adventure, Ayurveda and Spa tourism etc.
Substantial investment has also been made in recent years to resort hotels and hotel industry catering to tourists from european countries.
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